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A step-by-step system for physical therapy business owners to get their first 10 patients, build a reliable physical therapist pipeline, and run their business like a business built to last.
Patients come through physician trust, not cold searches. Here's exactly who to build that trust with.
Patients are almost always referred by a physician, and the PT shortage means an open treatment slot can sit unfilled for months if you don't have a real recruiting pipeline. This playbook gives physical therapy business owners a real, step-by-step system for both sides of the business, built from 20+ years of HR and business systems experience.
Inside, you'll get 5 complete modules:
Module 1: Getting Your First 10 Patients — Orthopedic Surgeons & Physicians, Chiropractors & Complementary Providers, Hospitals & Discharge Planners, Employers & Occupational Health, and current patient referrals, with ready-to-use scripts
Module 2: Physical Therapist Recruiting System — where to find physical therapists, job posting templates, referral bonuses, and interview questions that predict great hires
Module 3: Building Referral Partnerships — email templates and a follow-up cadence so no relationship goes cold
Module 4: Marketing System — content ideas and a review generation process
Module 5: Systems & Operations — the patient journey, essential SOPs, and 6 KPIs including patient plan completion rate and visit frequency compliance
Who it's for: Physical Therapy business owners who want a predictable pipeline of patients and a physical therapist team that doesn't leave them scrambling.
A step-by-step system for physical therapy business owners to get their first 10 patients, build a reliable physical therapist pipeline, and run their business like a business built to last.
Patients come through physician trust, not cold searches. Here's exactly who to build that trust with.
Patients are almost always referred by a physician, and the PT shortage means an open treatment slot can sit unfilled for months if you don't have a real recruiting pipeline. This playbook gives physical therapy business owners a real, step-by-step system for both sides of the business, built from 20+ years of HR and business systems experience.
Inside, you'll get 5 complete modules:
Module 1: Getting Your First 10 Patients — Orthopedic Surgeons & Physicians, Chiropractors & Complementary Providers, Hospitals & Discharge Planners, Employers & Occupational Health, and current patient referrals, with ready-to-use scripts
Module 2: Physical Therapist Recruiting System — where to find physical therapists, job posting templates, referral bonuses, and interview questions that predict great hires
Module 3: Building Referral Partnerships — email templates and a follow-up cadence so no relationship goes cold
Module 4: Marketing System — content ideas and a review generation process
Module 5: Systems & Operations — the patient journey, essential SOPs, and 6 KPIs including patient plan completion rate and visit frequency compliance
Who it's for: Physical Therapy business owners who want a predictable pipeline of patients and a physical therapist team that doesn't leave them scrambling.