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A step-by-step system for assisted living and personal care home owners to fill beds, build a reliable caregiver pipeline, and run their community like a business built to last.
Full occupancy and full staffing, without the constant fire drills.
Families choose senior living communities based on trust in a stressful moment — and staffing shortages threaten both resident care and your license. This playbook gives assisted living and personal care home owners a complete, step-by-step system for both, built from 20+ years of HR and business systems experience.
Inside, you'll get 5 complete modules:
Module 1: Filling Your First 10 Beds — discharge planners, rehab facilities, geriatric care managers, physician offices, and churches, with a ready-to-use introduction script
Module 2: Caregiver & Staff Recruiting System — where to find caregivers, job posting templates, referral bonuses, and interview questions that predict good care
Module 3: Building Referral Partnerships — email templates and a follow-up system for discharge planners and placement agencies
Module 4: Marketing System — Facebook strategy, 15 content ideas, tours, and review generation
Module 5: Systems & Operations — your admissions process, occupancy tracking, licensing-ready SOPs, and 6 KPIs including staff-to-resident ratio compliance
Who it's for: Assisted living and personal care home owners who want predictable occupancy and a staffing system that protects both residents and their license.
A step-by-step system for assisted living and personal care home owners to fill beds, build a reliable caregiver pipeline, and run their community like a business built to last.
Full occupancy and full staffing, without the constant fire drills.
Families choose senior living communities based on trust in a stressful moment — and staffing shortages threaten both resident care and your license. This playbook gives assisted living and personal care home owners a complete, step-by-step system for both, built from 20+ years of HR and business systems experience.
Inside, you'll get 5 complete modules:
Module 1: Filling Your First 10 Beds — discharge planners, rehab facilities, geriatric care managers, physician offices, and churches, with a ready-to-use introduction script
Module 2: Caregiver & Staff Recruiting System — where to find caregivers, job posting templates, referral bonuses, and interview questions that predict good care
Module 3: Building Referral Partnerships — email templates and a follow-up system for discharge planners and placement agencies
Module 4: Marketing System — Facebook strategy, 15 content ideas, tours, and review generation
Module 5: Systems & Operations — your admissions process, occupancy tracking, licensing-ready SOPs, and 6 KPIs including staff-to-resident ratio compliance
Who it's for: Assisted living and personal care home owners who want predictable occupancy and a staffing system that protects both residents and their license.